Using Filming Techniques in Social Media Content

What do Doechii, Wes Anderson, and the Barbie Movie have in common? They all utilize the “Tableau” technique in their visuals. The word “tableau” refers to a picturesque grouping of persons or objects, creating a striking scene or a representation of a picture, statue, or scene by one or more persons suitably costumed and posed. It’s usually easy to recognize when the scene has a very striking composition and one distinct motion. 

Every year in collaboration with House of Chow we create the #UnapologeticallyAsian Campaign for social media to celebrate AAPI Heritage Month. This year we had the opportunity to work with a group of dancers to utilize the “Tableau” technique. 

Here are three key components of creating a shot like this: 

1. Directing movement: We instructed one dancer to remain still while everyone else moved in place, creating a striking contrast by isolating the stationary dancer. 

2. Camera Movement: We shot in slow motion and used “Push In” camera movement to make it a clean and non-distracting motion.

3. Composition: We arranged the dancers according to colors, hairstyles, and body type to create a balanced and well-proportioned composition.

Using “Tableau” technique felt like a perfect introduction of the dancers in the final edit of the video. Take a look and feel free to reach out if you want to create your next motion project with us.